Course description: Do you want to become an astrological entrepreneur? Are you ready to begin your successful astrology business? Are you confused about where to start and what you need?
This is your first step toward developing a successful astrology practice. This course introduces issues to consider and tools needed to move toward a profitable business. Your vision and creativity are integral parts of this process.
Upon completion of this course you will be able to:
1. Create a business name based on your inspiration and vision
2. Identify a form of business ownership to match your business interests and risk tolerance
3. Use proven business principles to create your successful business
4. Identify and develop your competitive advantage
Course Objectives:
At the end of this course, you will have an understanding of:
1. Creating a business identity
2. Advantages and disadvantages of different business forms
3. Major business functions as they relate to the business system
Week 1
I. Business Creativity
A. Idea/Inspiration
B. Vision
C. The Name
II. Business Organization
A. Sole Proprietorship
D. Partnership
E. Corporation
F. Limited Liability Corporation (LLC)
G. Non-profit Corporation
H. Low-profit Corporation
Week 2
III. Business Administration
A. Management
1. Owners
2. Managers
3. Employees
B. Operations
1. Client Contact
2. Astrology Software
3. Banking/Commerce
4. Policies (Payments/Refunds)
C. Finance
1. Debt Financing
2. Equity Financing
D. Accounting
1. Business Type
a. Service Business
b. Merchandising Business
c. Manufacturing Business
2. IRS Tax ID (www.irs.gov)
3. Financial Statements
Week 3
E. Marketing
1. Market Research
2. The 4 Ps and 4 Cs of Marketing
3. Target Market (primary, secondary, and tertiary)
4. Intellectual Property
a. Trademark/Service
b. Copyright
5. Branding
Week 4
6. Competitive Advantage
a. Albert Humphrey’s SWOT Analysis
b. Michael Porter’s Five Forces Model
7. Website
8. Social Media
a. Facebook
b. Instagram
c. Twitter
d. Snapchat
e. YouTube
Week 5
F. Legal
1. Business Licenses
2. Local Ordinances and State Laws
3. Client Release Form and Disclaimer
G. Insurance
1. General Liability Insurance
2. Home Business Insurance
Instructor bio:
Omari Martin, MAFM, LPMAFA, NCGR-PAA I is a certified professional astrologer and a life member of the American Federation Astrologers (AFA), President of The Friends of Astrology, Inc., Treasurer of the Astrology News Service, and Chairman of the board for Kepler College. He has a Level I certification through the National Council of Geocosmic Research – Professional Astrologer’s Alliance. He is a life member of the Organization for Professional Astrology, a certified teacher with the Church of Light – Brotherhood of Light lessons, and a certified integrative NLP practitioner through the Association for Integrative Psychology.
His academic credentials include a Bachelor of Business Administration-Accounting degree from Howard University and a Master of Accounting and Financial Management degree from Keller Graduate School of Management. He is currently pursuing a Doctor of Philosophy in Business Management specializing in Accounting at Capella University. He is the owner of SOULAR WISDOM™ a human personality and behavior consulting business that focuses on Natal and Electional Astrology and ASTROPRENEURSHIP® that provides consulting and coaching services to astrologers and other entrepreneurs for business development, profitability, and long-term strategic growth. He is an adjunct professor of accounting & finance at Harold Washington College in Chicago, IL.
Omari teaches the following courses:
E540A Introduction to Mundane Astrology
PD104A Astropreunership
- Teacher: Omari Martin