Course description: Do you want to become an astrological entrepreneur? Are you ready to begin your successful astrology business? Are you confused about where to start and what you need?
This is your first step toward developing a successful astrology practice. This course introduces issues to consider and tools needed to move toward a profitable business. Your vision and creativity are integral parts of this process.
Upon completion of this course you will be able to:
1. Create a business name based on your inspiration and vision
2. Identify a form of business ownership to match your business interests and risk tolerance
3. Use proven business principles to create your successful business
4. Identify and develop your competitive advantage
Course Objectives:
At the end of this course, you will have an understanding of:
1. Creating a business identity
2. Advantages and disadvantages of different business forms
3. Major business functions as they relate to the business system
Week 1
I. Business Creativity
A. Idea/Inspiration
B. Vision
C. The Name
II. Business Organization
A. Sole Proprietorship
D. Partnership
E. Corporation
F. Limited Liability Corporation (LLC)
G. Non-profit Corporation
H. Low-profit Corporation
Week 2
III. Business Administration
A. Management
1. Owners
2. Managers
3. Employees
B. Operations
1. Client Contact
2. Astrology Software
3. Banking/Commerce
4. Policies (Payments/Refunds)
C. Finance
1. Debt Financing
2. Equity Financing
D. Accounting
1. Business Type
a. Service Business
b. Merchandising Business
c. Manufacturing Business
2. IRS Tax ID (www.irs.gov)
3. Financial Statements
Week 3
E. Marketing
1. Market Research
2. The 4 Ps and 4 Cs of Marketing
3. Target Market (primary, secondary, and tertiary)
4. Intellectual Property
a. Trademark/Service
b. Copyright
5. Branding
Week 4
6. Competitive Advantage
a. Albert Humphrey’s SWOT Analysis
b. Michael Porter’s Five Forces Model
7. Website
8. Social Media
a. Facebook
b. Instagram
c. Twitter
d. Snapchat
e. YouTube
Week 5
F. Legal
1. Business Licenses
2. Local Ordinances and State Laws
3. Client Release Form and Disclaimer
G. Insurance
1. General Liability Insurance
2. Home Business Insurance
- Teacher: Omari Martin