Marketing for Astrologers is designed to help you create a realistic marketing plan to launch and grow your astrology practice. You will use your natal chart to build an branding profile and complete a personalized Marketing Plan for your business. You will walk away with an actionable marketing strategy you can execute right-away.
Weekly Topics:
Week 1 Topics:
- Business and Marketing Plan
- Astro Branding Profile using the Board of Directors Framework
Outcome: Learn about the important components of a Business and Marketing Plan. Learn the Board of Directors (BOD) Astrological Framework for branding. You will be prepared to complete section one of your marketing plan and define the BOD for your astrology practice.
Week 2 Topics:
- The 4 P’s of Marketing, your marketing mix
- Defining your current stage of business
- Niche
- Astrology Houses
Outcome: Identification of your current stage of business so you can set realistic goals and outcomes. Clarify the priorities for where you are right now. Gain an understanding of the 4 P’s so you can apply them later on in the course.
Week 3 Topics:
- Your Ideal Client
- Clients in your Astrology chart
- Branding
- Website
- Astrology Aspects
Outcome: Clarify who your ideal client is. Create your branding persona. Be informed on essential website components needed on your website. See how your natal aspects play out in owning a business.
Week 4 Topics:
- How to position your business in the marketplace
- Email Marketing
- Social Media
- Creating content and Copywriting
Outcome: Develop a strategy for positioning your business in the astrology marketplace. Put the 4P’s of your marketing mix into action. Strategy for email marketing, social media, and engaging content.
Week 5 Topics:
- Timing and Goal Setting
- Next Level Marketing
- AI (Artificial Intelligence)
- Your Mindset Matters
Outcome: Set realistic goals for where your business is right now. Plan ahead using astrological timing techniques. Increased awareness of how AI is a disrupter. Improve your success by learning how to foster a growth oriented mindset. Complete your Marketing Plan and Astro Branding Profile.
Pre-requisites:
In order to complete the Astro Branding Profile, you will need to have a foundational understanding of the planets, how they express through the signs and houses, and how aspects modify and clarify natal placements. No prior marketing knowledge is required.
Required Material:
All reading material and links will be provided by the instructor. Some video recordings will be required material for viewing.
- Teacher: Lori Barnes