A professional consultation practice requires more than social media visibility—it needs a conversion-ready website that you control. This 5-week course teaches the strategic architecture of a professional web presence using the "Hub and Spoke" model, where your website serves as the central destination for all marketing channels (social media, content platforms, video, and podcasts).
Students learn to distinguish between content-focused platforms (Substack, YouTube) and conversion-focused storefronts designed to guide visitors toward booking or email signup. Through platform evaluation, high-resonance copywriting, and client pathway design, students develop websites that turn interest into action.
The course covers four platform options (Wix, Squarespace, WordPress, and Google Sites) and supports two completion tracks: Track A produces a live or staging website; Track B produces a comprehensive implementation blueprint. Both tracks culminate in a structured peer-review showcase using professional evaluation rubrics.
- Teacher: Ryan Hunt